Post Associates - Selling Financial Benefits Workshop

WHY THIS WORKSHOP SUCCEEDS

The selling effectiveness of your key account sales managers and teams is key to creating financial success and maximizing shareholder value for your customers, and this workshop will show them how to do it.

1. Fits into your company’s key account selling process

2. Uses the latest financial reports and results of your key customers

3. Focuses on current critical financial issues for your customers

4. Uses unique simplified financial block diagrams that enable your key account team members to quickly understand your customers’ financial results, situation, and needs not readily apparent in income statements and balance sheets

5. Makes extensive use of charts and diagrams rather than numeric detail

6. Emphasizes practical applications, not accounting theory. Participants learn by doing

7. Interactive participation, not lecture

8. Uses a learning design that has been successful in hundreds of workshops

9. Knowledge is reinforced by participant presentations and feedback throughout the workshop

10. Comparing financial results of companies in the same industry brings out powerful insights for all participants

“Penn Post demystified the financial system and turned it into understanding that can be used”.

Dean Clubb, Executive Vice President, Texas Instruments

“The competitive comparisons helped me see where our customers must cut their costs faster than their competitors if they are to survive and grow”

Bob Thomas, Director of Sales, Johnson & Johnson

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