Background and
Rationale
This seminar
comes at just the right time for companies that have been eagerly
waiting for growth opportunities to re-emerge.
In the recent
IBM Annual Global CEO Study of 456 CEOs, 80 percent said their
priority is to grow revenues rather than cut costs. Despite
the positive outlook, most said their companies are not yet agile
enough to pursue the opportunities in the market. While 90 percent
of the top executives said they needed to transform their businesses
to compete, 60 percent said that they and their staff lacked the
skills necessary to do so. 75 percent said the most important thing
they could do to transform their business is to invest in
employee education.
Revenue/Sales
growth is on the cover or inside of many recent magazines such as,
"Going for Growth", CFO magazine, March 2004 issue; "Double Digit
Growth in No Growth Times" in FAST COMPANY, April 2003; several
articles in the March 2004 Harvard Business Review.
Several books have
recently been published including - Profitable Growth is
Everyone's Business, How Great Companies Grow in Good Times and
Bad, and The Innovator's Solution: Creating and Sustaining
Successful Growth.
Most of the suggestions in the articles and books are based
on new strategies for dealing with the outside world - customers,
markets, and competitors. Our approach is to improve the company's
internal effectiveness for creating growth.
Many employees have little or no involvement with customers or their
own marketing and sales people, who they view as “responsible for
sales”. This means that many employees don’t understand the positive
or negative impacts their decisions and actions have on other
people’s activities to increase sales.
Participants
in the
Growing Revenue – It’s Everyone’s Job
seminar
learn the sales goals and strategies for each major market. They
learn about the opportunities for greater growth and the roadblocks
that make it difficult to achieve their sales goals. Managers,
team leaders and individual contributors discover
their key
revenue drivers and how each employee can work with others
to improve driver performance and as a result, revenue growth.
Download
Brochure PDF
